For my master’s thesis I have begun questioning the current model of the private rented sector. Combining research into theories around home-making and the exploration of growing trends in shared and review economies, I hope to form a new framework for a more transparent and accessible alternative.
Although cities welcome different forms of living, causing people’s habits to be less linear to those of generations before them, when it comes to housing, many 18-30 year olds (otherwise known as Generation Rent) are struggling to embrace the technological, social and economical shifts in society due to the pressures put on them by outdated systems.
In spite of the broadening of opportunities for choice, there are still strong structural constraints enforced by policy. When the Scottish government promises 25,000 homes for 2025, are considerations being made to accommodate the shifts in 21st century living? What does this promise actually mean? And who is it targeting?
I will question the recurrent meanings of home in an attempt to reimagine what it’s role plays in the 21st century, and how it can be redesigned to meet the needs of more people living in cities.
Looking to trigger discussion and challenge the status quo I aim to provoke Millennials to question why we still live within the social constructs set out by generations before us, and look at how new trends in technology and alternative ways of thinking can challenge this.
What is a home in the 21st Century?
When building new houses, people need more than just a roof over their head to be able to call it home. Creating ways in which inhabitants can connect emotionally and feel a sense of safety and belonging is fundamental to creating prosperous communities.
This was a research project looking into the emotional connection people have with the places they call ‘home’.
I believe the main problem when it comes to housing is the danger of Government’s aim to create affordable housing to increase the ever needed supply of homes and how that might compromise the suitability to meet the needs of the people. It is imperative that purposeful design is considered as important as volume and supply. The act of connecting people and creating environments that we want to live comes from putting people at the centre of design, services and places.
In my opinion, creating a home we can relate to is less about the physical space, but instead the objects, experiences and emotions which fill it.
I conducted a series of reflective experiments drawing from: desk research; interviews; surveys; theme identification; and statistical and comparative analysis. This allowed me to place myself, as a designer, in the forefront of my research.
Through adopting experience based, active learning I adapted a way to approach projects which allows me to gain more complex insights to the topics I am questioning.
NHS 24 Breathing Space
The context of this brief - to explore the telehealth and telecare services within NHS 24.
As is stands, the organisation provides a range of online services, from a health cyclopaedia to one to one web consultations. However, the user experience is overwhelming and information relatively limited.
One service within NHS 24 is Breathing Space - an out of hours, first stop service dealing with those suffering from mental ill-health. There is however a technological gap in the current Breathing Space service for young people who are not comfortable in talking about their emotions.
Using advanced technologies such as Artificial Intelligence to support human interaction, this project explored how to introduce a multi-channel communication service to extend the Breathing Space platform. This was with the intention to allow Breathing Space to be accessed by more people without adding more strain to the current front end phone line service.
The Nordic Collective
As part of my masters in Design Innovation, this project saw me exploring Scottish Soft Power within the sub-context of Nordicity.
Through quantitative and qualitative research I explored political, social and cultural contexts to inform my design process and help me develop an innovative framework.
In order for Scotland to further thrive on the international stage, the nation needs to look at new ways of being a global player.
Being disenfranchised from the powers of Westminster, and after being forcibly removed from the European Union, Scotland must seek out a new union and new method of escalating its profile.
As we have explored throughout this process, there is room and need to branch out from purely political discourse and explore cultural routes in fostering international relationships. Scotland has, and always will be, a nation that puts its people and their needs first, consistently looking to move towards a better future. It is a historically pioneering nation that has the opportunity to create and lead a new cultural model with limitless potential.
Through interactive booths placed in designated locations within the Nordic Collective, cultural exchange and collaboration would be instigated.
Information shared in these booths, as well as more specific research and collaborations, would be fed into an online archive facilitated by a conversational A.I.
Information gathered could then be used to bring about discussion and attempt to influence social and cultural change.
We hope that through the Nordic Collective, we will foster a new era of citizen led co-operation, which will brand Scotland as a nation driven towards amelioration of itself and celebrate its newly found identity through collaboration with its Nordic allies.
Photographing my community
In an explorative project I distributed disposable cameras to service users at a night shelter in north London. By involving people directly affected by homelessness I attempted to capture an honest collection of visual data. The results were raw and very personal, but beautifully portrayed the intricacy of these people’s lives.
All photographs shown are by the participants involved in this project - I can not take credit. I have blurred out faces to respect anonymity.
I have had a long lasting working relationship with Pinterest. Working with their events and marketing teams in the UK, France and Australia.
As a designer it has been extremely rewarding producing playful designs which tie in with their well known, bold identity.
The Lyric, Hammersmith
The Lyric, Hammersmith is more than just a theatre. The charity prides itself with the engagement work they support with the local community.
‘Lyric Fest’ was a star filled fundraising gala which I help design the identity and promotional material.
The Arts Society
“The Arts Society is a leading arts education charity with a global network of 385 local Societies, which bring people together through a shared curiosity for the arts.”
In 2017 The Arts Society went through a re-brand. Since then I have been working with them to create eye catching material, to promote their work and events, which reflects their new energetic identity.
As Project Manager and Graphic Designer in the Display department at French Connection, I oversaw the day to day running of a team of four designers.
We designed and produced the interior and window displays for all stores worldwide, as well as graphics ranging from in-store Point-of-Sale to large format billboard advertisements.
Daily tasks included liaising with the heads of department and external contractors. I supported the Head of Creative - taking all administrative duties off his hands and shadowing him in weekly meetings. I also managed the seasonal display budget, placing orders and signing off invoices.